TY - GEN N2 - In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century. AB - In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century. T1 - Beyond tribalismmanaging identity in a diverse world / DA - 2012. CY - Houndmills, Basingstoke, Hampshire ; CY - New York : AU - Anca, Celia de, CN - ProQuest Ebook Central CN - HF5549.5.M5 PB - Palgrave Macmillan, PP - Houndmills, Basingstoke, Hampshire ; PP - New York : PY - 2012. ID - 452050 KW - Cultural awareness. KW - Diversity in the workplace. KW - Intercultural communication. SN - 9781137000934 TI - Beyond tribalismmanaging identity in a diverse world / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=882593 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=882593 ER -