Note continued: The Words "Engineer" and "Create"
Closing Thoughts About Design
Cited Sources
Annotated Bibliography
Exercises
ch. 9 Building: Constructing and Manufacturing
The Engineer as Builder
Constructing
Importance of Constructing
What Gets Constructed and How?
Roles of Engineers in Constructing
Trends in Constructing
Manufacturing
Importance of Manufacturing
What Gets Manufactured and How?
Roles of Engineers in Manufacturing
Trends in Manufacturing
Differences between Constructing and Manufacturing
Closing Thoughts about Constructing and Manufacturing
Cited Sources
Annotated Bibliography
Exercises
ch. 10 Basic Accounting: Tracking the Past and Planning the Future
Relevance of Accounting to the Engineer
The Balance Sheet: How Much Is It Worth?
Personal Balance Sheet
Business Balance Sheet
The Income Statement: Inflow and Outflow
Personal Income Statement
Business Income Statement
Relationship between the Balance Sheet and the Income Statement
Accounting for Your Future
Estimating the Necessary Net Worth at the End of Your Earning Phase
Accumulating the Necessary Net Worth by the End of Your Earning Phase
Is This Overkill?
The Impact of Time Utilization Rate and Expense Ratio on Profitability in the Consulting Business
Utilization Rate and Expense Ratio
Analysis of a Consulting Firm's Income Statement
Sensitivity of Profit to Time Utilization and Expense Ratio
The Multiplier
The Multiplier as an Indicator of Cost Competitiveness?
Reducing the Multiplier
Caveat about Cost and Consultant Selection
The Income Statement as Part of the Business Plan for a Consulting Firm
Project Overruns: Implications for Profitability and Personnel
Concluding Thoughts about You and Accounting
Cited Sources
Annotated Bibliography
Exercises
ch. 11 Legal Framework
Why Law for Engineers?
Legal Terminology
Changing Attitudes: Forewarned is Forearmed
Liability: Incurring It
Liability: Failures and Learning from Them
Collapse of Hotel Walkway
Other Failures
Liability: Minimizing It
Insurance: Financial Protection
Organizational Preventive Practices
Personal Preventive Practices
Maintaining Perspective on Liability Minimization
Legal Forms of Business Ownership
Sole Proprietorship
Partnership
Corporation
Closure
Concluding Comments about the Legal Framework
Cited Sources
Annotated Bibliography
Exercises
ch. 12 Ethics: Dealing with Dilemmas
Inevitable Ethical Dilemmas and Decisions
Defining Ethics
Definitions
Distilling the Definitions
Teaching and Learning Ethics
Legal and Ethical Domain
Codes of Ethics
Introduction to Codes: What They Are
Engineering Society Codes of Ethics
Ethics Codes for Other Professions
Business Codes of Ethics
Government Codes of Ethics
University Codes of Ethics
Codes Cannot Anticipate All Circumstances
Dealing with Ethical Dilemmas: Using Codes and Other Resources
Ethics Codes
Advice of Experienceed Personnel
A Nine-Step Individual or Group Process
A Systematic Group Process
Application of Moral Imagination
Case Study: Discovering a Major Design Error after Construction Is Complete
Design and Construction
Post-Construction Discovery
The Engineer's Actions
What Happened to Le Messurier?
Concluding Thoughts: Seeing Sermons
Cited Sources
Annotated Bibliography
Exercises
ch. 13 Role and Selection of Consultants
Consultant Defined and Why You Should Care
The Meanings of Consultant
Why You Should Care
Why Retain a Consultant? Let's Do It Ourselves!
Characteristics of Successful Consultants
Consultant Selection Process
Cost Versus Quality
Price-Based Selection
The Ideal Selection Process
Qualifications-Based Selection
Steps in the Selection Process
Welcome Exceptions
Summing Up the Consultant Selection Process
Price-Based Selection: Three Costs to the Consultant
Offering Less Than We Could
Further Reduction in Profit
Damaged Reputation
Closing Thoughts
Conclusions about the Role and Selection of Consultants
Cited Sources
Annotated Bibliography
Exercises
ch. 14 Marketing: A Mutually-Beneficial Process
Consider Your View of Marketing: Are You Carrying Some Baggage?
Chapter's Scope
The Economic Motivation for Marketing Professional Services
Marketing and Selling: Different but Related
A Simple, Powerful Marketing Model
The Model
Applying the Model
Caution: Respect the Order and Invest Time Wisely
Marketing Techniques and Tools
Create a Personal Marketing Plan
Learn the Marketing Language
Schedule Marketing Tasks
Find Common Ground
Earn Trust
Ask-Ask-Ask: The Power of Questions
Talk to Strangers
Stress Benefits, Not Features
Focus on Existing Clients, Owners, and Customers
Help to Establish Multiple-Level Links
Proactively Establish the Next Step
Selectively Share Data, Information, and Knowledge
What Works and What Doesn't Work
Marketing Concluding Comments
Cited Sources
Annotated Bibliography
Exercises
ch. 15 The Future and You
What Does the Future Hold?
The World You Will Work In: Same Role but New Stage
After the Knowledge Age, the Conceptual Age?
After The Knowledge Age, the Opportunity Age?
After The Knowledge Age, the Solving Wicked Problems Age?
Additional Views of the World Stage
Implications for You
How to Lead Change
Encounter a Leadership Gap
Move Beyond Being the Thermometer: Also be the Thermostat
Define the Situation: What, Why, Who, How, and When?
Recognize Widespread Resistance to Change
Practice Paradigm Pliancy: Prevent Paradigm Paralysis
Appreciate the Movers-Movables-Immovables Structure
Work Effectively With the Movers, Movables, and Immovables
Expect the Awareness-Understanding-Commitment-Action Cascade
Test Drive Terminology
Learn Why Change Efforts Fail
Adopt Change Principles and a Change Process
Concluding Thoughts about You and the Future
Cited Sources
Annotated Bibliography
Exercises.