TY - BOOK N2 - 'Digital Wars' assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. AB - 'Digital Wars' assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. T1 - Digital wars :Apple, Google, Microsoft and the battle for the Internet / DA - 2012. CY - London ; CY - Philadelphia : AU - Arthur, Charles, CN - HD9696.8.U62 CN - HD9696.8.U62 PB - Kogan Page, PP - London ; PP - Philadelphia : PY - 2012. ID - 452144 KW - Internet industry SN - 9780749464134 (pbk.) SN - 0749464135 (pbk.) TI - Digital wars :Apple, Google, Microsoft and the battle for the Internet / ER -