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The art of the sale : learning from the masters about the business of life / Philip Delves Broughton.

Broughton, Philip Delves.
2012
HF5438.25 .B7467 2012
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Title
The art of the sale : learning from the masters about the business of life / Philip Delves Broughton.
Author
Broughton, Philip Delves.
ISBN
9781594203329
1594203326
Published
New York : Penguin Press, 2012.
Language
English
Description
291 pages ; 25 cm
Call Number
HF5438.25 .B7467 2012
Dewey Decimal Classification
658.85
Summary
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
Bibliography, etc. Note
Includes bibliographical references (p. [277]-281) and index.
Record Appears in
On-Campus Resources > Books
All Resources
Loose robes
The pitch
The soul of a salesman
I believe
Leveling
Art and commerce
The zen of sales
Hybrid vigor
Epilogue : lemonade stand.

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