@article{452162,
      author = {Broughton, Philip Delves.},
      url = {http://library.usi.edu/record/452162},
      title = {The art of the sale : learning from the masters about the  business of life /},
      publisher = {Penguin Press,},
      abstract = {An analysis of the role of persuasion in everyday life and  the qualities of effective salespeople traces the author's  international travels to learn the art and science of  selling, discussing the importance of a good narrative and  the role of sales as social discourse.},
      recid = {452162},
      pages = {291 p. ;},
      address = {New York :},
      year = {2012},
}