Win with advanced business analytics [electronic resource] : creating business value from your data / Jean Paul Isson, Jesse Harriott.

Preface
Acknowledgments
The challenge of business analytics
Pillars of business analytics success : the BASP framework
Aligning key business challenges across the enterprise
Big and little data : different types of intelligence
Who cares about data? : how to uncover insights
Data visualization : presenting information clearly-the convince framework
Analytics implementation : what works and what does not
Voice-of-the-customer analytics and insights
Leveraging digital analytics effectively
Winning with predictive analytics : what works and what does not
Predictive analytics applied to human resources
Social media analytics
The competitive intelligence mandate
Mobile analytics
Effective analytics communication strategies
Business performance tracking : execution and measurement
Analytics and innovation
Unstructured data analytics : the next frontier
Future of analytics
About the authors
Index.