000453172 000__ 01536cam\a22003014a\4500
000453172 001__ 453172
000453172 005__ 20210513155948.0
000453172 008__ 120106s2012\\\\mau\\\\\\b\\\\001\0\eng\\
000453172 010__ $$a  2011053277
000453172 020__ $$a9781422158524 (alk. paper)
000453172 020__ $$a1422158527 (alk. paper)
000453172 035__ $$a(OCoLC)ocn744289960
000453172 035__ $$a453172
000453172 040__ $$aDLC$$beng$$cDLC$$dYDX$$dBTCTA$$dBDX$$dYDXCP$$dBWX$$dCDX$$dVP@$$dGWC$$dIG#$$dSOI
000453172 042__ $$apcc
000453172 049__ $$aISEA
000453172 05000 $$aHF5415.5$$b.S448 2012
000453172 08200 $$a658.8/342$$223
000453172 1001_ $$aSearls, Doc.
000453172 24514 $$aThe intention economy :$$bwhen customers take charge /$$cDoc Searls.
000453172 260__ $$aBoston, Mass. :$$bHarvard Business Review Press,$$cc2012.
000453172 300__ $$axiv, 302 p. ;$$c25 cm.
000453172 504__ $$aIncludes bibliographical references and index.
000453172 5050_ $$aPrologue: paying attention to intention -- Introduction: free markets require free customers -- The promised market -- The advertising bubble -- Your choice of captor -- Lopsided law -- Asymmetrical relations -- Dysloyalty -- Big data -- Complications -- Net pains -- The live web -- Agency -- Free and open -- Bits mean business -- Vertical and horizontal -- The comity of the commons -- Personal freedom -- VRM -- Development -- The four-party system -- The law in our own hands -- Small data -- APIs -- EmanciPaytion -- VRM + CRM -- The dance -- Commons cause -- What to do -- Epilogue: almost there.
000453172 650_0 $$aCustomer relations.
000453172 650_0 $$aCustomer services.
000453172 650_0 $$aConsumers' preferences.
000453172 650_0 $$aNew products.
000453172 85200 $$bgen$$hHF5415.5$$i.S448$$i2012
000453172 909CO $$ooai:library.usi.edu:453172$$pGLOBAL_SET
000453172 980__ $$aBIB
000453172 980__ $$aBOOK