@article{454016,
      author = {Sobel, Laura. and Schwartz, Jeremy,},
      url = {http://library.usi.edu/record/454016},
      title = {Cereal history in a bowl / [videorecording] :},
      publisher = {A & E Television Networks,},
      abstract = {"Cereal is the king of breakfast, a 9 -billion dollar  industry with an indisputable place in pop-culture history  ... Discover the rivalries, tricks, and accidents that  turned cereal into a breakfast sensation. And examine the  amazing feats of marketing used to promote the product-from  creating iconic characters for packaging, to ingenious  prizes that drove consumers to the shelves in droves" --  website.},
      recid = {454016},
      pages = {1 videodisc (ca. 50 min.) :},
      address = {New York :},
      year = {2005},
}