Pt. 1, Managing organizations:
Harness the power of a business mission : learning from Bill Gates
Create customer value : learning from Lou Gerstner
Make effective decisions : learning from Alfred P. Sloan, Jr.
Recognize the true nature of the problem : learning from M. C. Escher
Make the right compromise : learning from King Solomon
Just do it! Keep fine-tuning the right strategy : learning from Phil Knight
Structure your organization around the customer: learning from Michael Dell
Be productive : learning from Frederick Winslow Taylor
Demand effective management : learning from Warren Buffett
Understand profit, strive for independence : learning from Coco Chanel
Harness information : learning from Paul Julius Reuter
Understand your sphere of action : learning from James Wilson
Recognize inflection points and utilize performance indicators : learning from Andy Grove
Secure feedback : learning from James Watt,

Pt. II, Managing innovation:
Implement ideas : learning from Steve Jobs
Remember, innovations are rarely welcomed with open arms : learning from Gustave Eiffel
Question every assumption : learning from Nicolaus Copernicus
Innovate systematically : learning from Thomas Edison
Exploit success : learning from Dietrich Mateschitz
Practice purposeful abandonment : learning from Herbert von Karajan
Practice creative destruction : learning from Joseph Schumpeter
Combine existing know-how with other knowledge to create something new : learning from Ettore Bugatti
Exploit opportunities arising from new technologies : learning from Larry Page
Recognize the future that has already happened : learning from Ray Kroc.

Pt. III, Managing people:
Focus on a single objective : learning from Michelangelo
Create a perfect whole : learning from Simon Rattle
Be results driven : learning from Michael Schumacher
Draw on your strengths : learning from Albert Einstein
Manage by objectives : learning from Gustav Mahler
Plan meticulously : learning from Napoleon Bonaparte
Be true to your own values : learning from Winston Churchill
Surround yourself with good people : learning from Jack Welch
Create a culture of effectiveness : learning from Herb Kelleher
Nurture and develop people : learning from David Packard
Invest in training : learning from Alexander von Humboldt
Seek wise dialogue partners : learning from Camille Pissarro and Paul Cézanne
Clearly define jobs and assignments : learning from General George Patton
Establish effective cooperation : learning from Joe Biden
Recognize the most important promotion : learning from Barack Obama
Embody integrity : learning from General George Marshall
Harness the potential of women : learning from Hillary Clinton
Make clever use of your time : learning from Stephen Hawking
Perfect your own working methods : learning from Benjamin Franklin
Create trust : learning from Levi Strauss
Make a life plan : what will your most important contribution be? Learning from Peter F. Drucker
Be demanding of yourself and strive for perfection : learning from Giuseppe Verdi
Find meaning, then use it! Learning from Viktor Frankl
Harness the power of discipline : learning from Thomas Mann
Motivate yourself : learning from Roger Federer
Derive enjoyment from your profession : learning from Leonard Bernstein
Think constructively : learning from Niki Lauda
Act responsibly : learning from Hippocrates
Foster creativity all life long : learning from Pablo Picasso
Assume responsibility : learning from Harry Truman
Look after yourself : learning from Jamie Oliver
Commit yourself to more than just your own well-being : learning from Muhammad Yunus.