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Table of Contents
Introduction : serial innovators and why they matter
Breakthrough innovation in mature firms
The processes by which serial innovators innovate
Customer engagement for breakthrough innovation
Navigating the politics of breakthrough innovation
Characteristics of serial innovators
Identifying and developing serial innovators
Managing serial innovators for impact
Love letters to our customers : serial innovators, aspiring serial innovators, and all those with and for whom they work.
Breakthrough innovation in mature firms
The processes by which serial innovators innovate
Customer engagement for breakthrough innovation
Navigating the politics of breakthrough innovation
Characteristics of serial innovators
Identifying and developing serial innovators
Managing serial innovators for impact
Love letters to our customers : serial innovators, aspiring serial innovators, and all those with and for whom they work.