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000454249 05000 $$aHD62.5$$b.R545 2011
000454249 08200 $$a658.1/1$$222
000454249 1001_ $$aRies, Eric,$$d1978-
000454249 24514 $$aThe lean startup :$$bhow today's entrepreneurs use continuous innovation to create radically successful businesses /$$cEric Ries.
000454249 24630 $$aHow today's entrepreneurs use continuous innovation to create radically successful businesses
000454249 250__ $$a1st ed.
000454249 260__ $$aNew York :$$bCrown Business,$$cc2011.
000454249 300__ $$a320 p. ;$$c22 cm.
000454249 504__ $$aIncludes bibliographical references and index.
000454249 50500 $$gPart 1$$tVision --$$g1$$tStart$$g15 --$$g2$$tDefine$$g25 --$$g3$$tLearn$$g37 --$$g4$$tExperiment$$g56 --$$gPart 2$$tSteer --$$g5$$tLeap$$g79 --$$g6$$tTest$$g92 --$$g7$$tMeasure$$g114 --$$g8$$tPivot (or Persevere)$$g149 --$$gPart 3$$tAccelerate --$$g9$$tBatch$$g184 --$$g10$$tGrow$$g206 --$$g11$$tAdapt$$g224 --$$g12$$tInnovate$$g253 --$$g13$$tEpilogue: Waste Not$$g272 --$$g14$$tJoin the Movement$$g285.
000454249 520__ $$a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--$$cProvided by publisher.
000454249 650_0 $$aNew business enterprises.
000454249 650_0 $$aConsumers' preferences.
000454249 650_0 $$aOrganizational effectiveness.
000454249 85200 $$bgen$$hHD62.5$$i.R545$$i2011
000454249 909CO $$ooai:library.usi.edu:454249$$pGLOBAL_SET
000454249 980__ $$aBIB
000454249 980__ $$aBOOK