The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.
2011
HD62.5 .R545 2011 (Mapit)
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Details
Title
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.
Author
Ries, Eric, 1978-
Edition
1st ed.
ISBN
9780307887894
0307887898
0307887898
Publication Details
New York : Crown Business, c2011.
Language
English
Description
320 p. ; 22 cm.
Call Number
HD62.5 .R545 2011
Dewey Decimal Classification
658.1/1
Summary
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Table of Contents
Part 1 Vision
1 Start 15
2 Define 25
3 Learn 37
4 Experiment 56
Part 2 Steer
5 Leap 79
6 Test 92
7 Measure 114
8 Pivot (or Persevere) 149
Part 3 Accelerate
9 Batch 184
10 Grow 206
11 Adapt 224
12 Innovate 253
13 Epilogue: Waste Not 272
14 Join the Movement 285.
1 Start 15
2 Define 25
3 Learn 37
4 Experiment 56
Part 2 Steer
5 Leap 79
6 Test 92
7 Measure 114
8 Pivot (or Persevere) 149
Part 3 Accelerate
9 Batch 184
10 Grow 206
11 Adapt 224
12 Innovate 253
13 Epilogue: Waste Not 272
14 Join the Movement 285.