@article{454406,
      recid = {454406},
      author = {Read, Colin,},
      title = {The rise of the quants Marschak, Sharpe, Black, Scholes  and Merton / [electronic resource] :},
      publisher = {Palgrave Macmillan,},
      address = {Houndmills, Basingstoke, Hampshire ;},
      pages = {1 online resource (x, 195 p.) :},
      year = {2012},
      abstract = {"The third book in the Great Minds in Finance series  examines the pricing of securities and the risk/reward  trade off through the legends, contribution, and legacies  of Jacob Marschak, William Sharpe, Fischer Black and Myron  Scholes, and Robert Merton, influencing both theory and  practice, enabling the question of how do we measure risk?  "--},
      url = {http://library.usi.edu/record/454406},
}