TY  - GEN
AB  - "The third book in the Great Minds in Finance series examines the pricing of securities and the risk/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, enabling the question of how do we measure risk? "--
AU  - Read, Colin,
CN  - EBSCOhost
CN  - HG171
CY  - Houndmills, Basingstoke, Hampshire ;
CY  - New York :
DA  - 2012.
ID  - 454406
KW  - Economics
KW  - Economists
KW  - Finance
KW  - Securities.
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471635
N2  - "The third book in the Great Minds in Finance series examines the pricing of securities and the risk/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, enabling the question of how do we measure risk? "--
PB  - Palgrave Macmillan,
PP  - Houndmills, Basingstoke, Hampshire ;
PP  - New York :
PY  - 2012.
SN  - 9781137026149 (electronic book)
SN  - 1137026146 (electronic book)
SN  - 1280880996
SN  - 9781280880995
T1  - The rise of the quantsMarschak, Sharpe, Black, Scholes and Merton /
TI  - The rise of the quantsMarschak, Sharpe, Black, Scholes and Merton /
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471635
ER  -