To sell is human : the surprising truth about moving others / Daniel H. Pink.
2012
BF774 .P56 2012 (Mapit)
Available at General Collection
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Details
Title
To sell is human : the surprising truth about moving others / Daniel H. Pink.
Author
Pink, Daniel H.
ISBN
9781594487156
1594487154
1594487154
Publication Details
New York : Riverhead Books, c2012.
Language
English
Description
260 p. : ill. ; 24 cm.
Call Number
BF774 .P56 2012
Dewey Decimal Classification
158.2
Summary
"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"-- Provided by publisher.
"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"-- Provided by publisher.
"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
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Table of Contents
Introduction
Part one: Rebirth of a salesman
We're all in sales now
Entrepreneurship, elasticity, and ed-med
From caveat Emptor to caveat venditor
Part two: How to be
Attunement
Buoyancy
Clarity
Part three: What to do
Pitch
Improvise
Serve.
Part one: Rebirth of a salesman
We're all in sales now
Entrepreneurship, elasticity, and ed-med
From caveat Emptor to caveat venditor
Part two: How to be
Attunement
Buoyancy
Clarity
Part three: What to do
Pitch
Improvise
Serve.