Political consultants and campaigns : one day to sell / Jason Johnson.
2012
JK2281 .J627 2011 (Mapit)
Available at General Collection
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Details
Title
Political consultants and campaigns : one day to sell / Jason Johnson.
ISBN
9780813344881 (pbk. : alk. paper)
0813344883 (pbk. : alk. paper)
0813344883 (pbk. : alk. paper)
Imprint
Boulder, Colo. : Westview Press, c2012.
Language
English
Description
vii, 309 p. ; 24 cm.
Call Number
JK2281 .J627 2011
Dewey Decimal Classification
324.70973
Bibliography, etc. Note
Includes bibliographical references (p. 273-294) and index.
Series
Transforming American politics.
Record Appears in
On-Campus Resources > Books
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Table of Contents
The candidate
The message
The issues
The negative ad
The internet campaign.
The message
The issues
The negative ad
The internet campaign.