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Political consultants and campaigns : one day to sell / Jason Johnson.
Johnson, Jason (Jason Adam), 1976-
2012
JK2281 .J627 2011 (
Mapit
)
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Title
Political consultants and campaigns : one day to sell / Jason Johnson.
Author
Johnson, Jason (Jason Adam), 1976-
ISBN
9780813344881 (pbk. : alk. paper)
0813344883 (pbk. : alk. paper)
Published
Boulder, Colo. : Westview Press, [2012]
Copyright
©2012
Language
English
Description
vii, 309 pages ; 24 cm.
Call Number
JK2281 .J627 2011
Dewey Decimal Classification
324.70973
Bibliography, etc. Note
Includes bibliographical references (p. 273-294) and index.
Series
Transforming American politics.
Record Appears in
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Table of Contents
The candidate
The message
The issues
The negative ad
The internet campaign.
Browse Subjects
Political consultants
United States.
Political campaigns
United States.
Campaign management
United States.
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