000454576 000__ 03544cam\a2200301\a\4500 000454576 001__ 454576 000454576 005__ 20210513160303.0 000454576 008__ 110617s2012\\\\ctua\\\\\b\\\\001\0\eng\\ 000454576 010__ $$a 2011025963 000454576 020__ $$a9780300172607 (alk. paper) 000454576 020__ $$a0300172605 (alk. paper) 000454576 035__ $$a(OCoLC)ocn732848086 000454576 035__ $$a454576 000454576 040__ $$aDLC$$beng$$cDLC$$dYDX$$dYDXCP$$dBDX$$dVP@$$dBWX$$dORX$$dNSB 000454576 042__ $$apcc 000454576 049__ $$aISEA 000454576 05000 $$aNC998$$b.E85 2012 000454576 08200 $$a760$$223 000454576 1001_ $$aEskilson, Stephen,$$d1964- 000454576 24510 $$aGraphic design :$$ba new history /$$cStephen J. Eskilson. 000454576 250__ $$a2nd ed. 000454576 260__ $$aNew Haven, Conn. :$$bYale University Press,$$cc2012. 000454576 300__ $$a464 p. :$$bill. (chiefly col.) ;$$c30 cm. 000454576 504__ $$aIncludes bibliographical references and index. 000454576 5050_ $$aThe Origins of Type and Typography. From Gutenberg to Bodoni. -- The Nineteenth Century: an Expanding Field. The Industrial Revolution and the rise of urban mass culture ; The Arts and Crafts movement ; The advent of graphic design. -- Art Nouveau: a New Style for a New Culture. French art nouveau ; The United States ; England ; Art nouveau in Scotland, Austria, and Germany ; Glasgow, the four ; Vienna secession ; Wiener werkstatte ; Art nouveau on Germany. -- Sachplakat, the first World War, and Dada. Sachplakat in Germany ; The first World War ; The United States ; France ; The central powers ; Dada. -- Modern Art, Modern Graphic Design. Montparnasse ; Cubism ; The London underground ; Futurism ; Purism ; Art Deco in France and Britain ; Art Deco and colonialism. -- Revolutions in Design. De Stijl ; Revolution in Russia ; The Russian Revolution and and the Bolshevik poster ; Russian suprematism and constructivism. -- The Bauhaus and the New Typography. Dada and Russian constructivism ; German expressionism ; The Arbeitstrat fur Kunst ; Weimer Bauhaus ; Dessau Bauhaus ; The new typography. -- American Modern and the Second World War. The American magazine ; Government patrons ; The Museum of Modern Art ; Pulp magazines ; Germany in the 1930s ; The second World War. -- The Triumph of the International Style. Swiss style ; The Netherlands ; England ; American innovators ; The International Style comes to America ; The International Style on Corporate Architecture. -- Postmodernism, the Return of Expression. Postmodernism ; Psychedlic and rock graphics ; Push pin studio ; Postmodern graphic design ; Postmodern architecture ; Digital photography ; Postmodernism of resistance ; Continuing conflict. -- Contemporary Graphic Design. Eclectic experiments ; The digital aesthetic ; Motion graphics for film and television ; Contemporary typography ; Global graphics? ; Design it yourself ; The "citizen designer". 000454576 520__ $$aThis 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design. 000454576 650_0 $$aGraphic arts$$xHistory. 000454576 650_0 $$aCommercial art$$xHistory. 000454576 85200 $$bgen$$hNC998$$i.E85$$i2012 000454576 909CO $$ooai:library.usi.edu:454576$$pGLOBAL_SET 000454576 980__ $$aBIB 000454576 980__ $$aBOOK