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000454660 010__ $$z2012030961
000454660 020__ $$a9780252094231$$q(electronic book)
000454660 020__ $$z9780252037122
000454660 020__ $$z9780252078651
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000454660 05014 $$aHF5813.U6$$bS767 2012eb
000454660 08204 $$a940.54/88973$$223
000454660 1001_ $$aStole, Inger L.
000454660 24510 $$aAdvertising at war$$h[electronic resource] :$$bbusiness, consumers, and government in the 1940s /$$cInger L. Stole.
000454660 260__ $$aUrbana :$$bUniversity of Illinois Press,$$cc2012.
000454660 300__ $$a1 online resource (263 p.) :$$bill.
000454660 4901_ $$aThe history of communication
000454660 504__ $$aIncludes bibliographical references and index.
000454660 5050_ $$aPrelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
000454660 506__ $$aAccess limited to authorized users.
000454660 520__ $$aInger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
000454660 588__ $$aDescription based on print version record.
000454660 61020 $$aAdvertising Council$$xHistory.
000454660 650_0 $$aAdvertising$$zUnited States$$xHistory$$y20th century.
000454660 650_0 $$aWorld War, 1939-1945$$zUnited States$$xPropaganda.
000454660 650_0 $$aCorporations$$xPublic relations$$zUnited States$$xHistory$$y20th century.
000454660 651_0 $$aUnited States$$xHistory$$y1933-1945.
000454660 77608 $$iPrint version:$$aStole, Inger L.$$tAdvertising at war.$$dUrbana : University of Illinois Press, c2012$$z9780252037122$$z9780252078651$$w(DLC) 2012030961$$w(OCoLC)788268039
000454660 830_0 $$aHistory of communication.
000454660 8520_ $$bacq
000454660 85280 $$bebk$$hProQuest Ebook Central
000454660 85280 $$bebk$$hProQuest Ebook Central Academic Complete
000454660 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3414150$$zOnline Access
000454660 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3414150$$zOnline Access
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000454660 980__ $$aEBOOK$$aEBOOK
000454660 980__ $$aBIB
000454660 982__ $$aEbook
000454660 983__ $$aOnline