000454692 000__ 03692nam\a2200529\a\4500 000454692 001__ 454692 000454692 003__ MiAaPQ 000454692 005__ 20211102003839.0 000454692 006__ m\\\\\o\\d\\\\\\\\ 000454692 007__ cr\cn\nnnunnun 000454692 008__ 110527s2011\\\\cauad\\\o\\\\\001\0\eng\d 000454692 010__ $$z 2011022697 000454692 020__ $$z9781118022511 (pbk.) 000454692 020__ $$z9781118022511 000454692 020__ $$a9781118151518 (electronic bk.) 000454692 020__ $$a9781118151532 (electronic bk.) 000454692 020__ $$a9781118151525 (electronic bk.) 000454692 020__ $$a9781118151518 (electronic bk.) 000454692 035__ $$a(MiAaPQ)EBC818809 000454692 035__ $$a(Au-PeEL)EBL818809 000454692 035__ $$a(CaPaEBR)ebr10484636 000454692 035__ $$a(CaONFJC)MIL320434 000454692 035__ $$a(OCoLC)747412435 000454692 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000454692 050_4 $$aHF6146.I58$$bW45 2011 000454692 08204 $$a659.14/4$$223 000454692 1001_ $$aWeintraub, Marty,$$d1959- 000454692 24510 $$aKiller Facebook ads:$$bmaster cutting-edge Facebook advertising techniques /$$cMarty Weintraub. 000454692 250__ $$a1st ed. 000454692 260__ $$aSan Francisco :$$bJohn Wiley & Sons, Inc.,$$c2011. 000454692 300__ $$axxii, 263 p. :$$bill. 000454692 336__ $$atext$$2rdacontent 000454692 337__ $$acomputer$$2rdamedia 000454692 338__ $$aonline resource$$2rdacarrier 000454692 4901_ $$aSerious skills 000454692 500__ $$aIncludes index. 000454692 506__ $$aAccess limited to authorized users. 000454692 520__ $$a"Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"--$$cProvided by publisher. 000454692 63000 $$aFacebook (Electronic resource) 000454692 650_0 $$aInternet advertising. 000454692 655_0 $$aElectronic books 000454692 830_0 $$aSerious skills. 000454692 852__ $$bebk 000454692 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=818809$$zOnline Access 000454692 909CO $$ooai:library.usi.edu:454692$$pGLOBAL_SET 000454692 980__ $$aBIB 000454692 980__ $$aEBOOK 000454692 982__ $$aEbook 000454692 983__ $$aOnline