The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
2009
HF5415.1255 .S35 2009
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Details
Title
The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
Author
ISBN
9780470740316 (cloth)
9780470745816 (electronic bk.)
9780470745816 (electronic bk.)
Publication Details
Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.
Language
English
Description
xxviii, 420 p. : ill.
Call Number
HF5415.1255 .S35 2009
Dewey Decimal Classification
657/.7
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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