Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
2011
HD9980.5 .M33 2011
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Details
Title
Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Author
McDonald, Malcolm.
Edition
3rd ed.
ISBN
9780470979099 (pbk. : alk. paper)
9781119951865 (electronic bk.)
9781119951865 (electronic bk.)
Imprint
Chichester, U.K. : Wiley, 2011.
Language
English
Description
xv, 495 p. : ill. (some col.)
Call Number
HD9980.5 .M33 2011
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Frow, Pennie.
Payne, Adrian.
Payne, Adrian.
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