@article{454780,
      author = {McDonald, Malcolm. and Frow, Pennie. and Payne, Adrian.},
      url = {http://library.usi.edu/record/454780},
      title = {Marketing plans for services: a complete guide /},
      publisher = {Wiley,},
      recid = {454780},
      pages = {xv, 495 p. :},
      address = {Chichester, U.K. :},
      year = {2011},
}