TY  - GEN
T1  - Marketing plans for services:a complete guide /
DA  - 2011.
CY  - Chichester, U.K. :
AU  - McDonald, Malcolm.
AU  - Frow, Pennie.
AU  - Payne, Adrian.
ET  - 3rd ed.
CN  - HD9980.5
PB  - Wiley,
PP  - Chichester, U.K. :
PY  - 2011.
ID  - 454780
KW  - Service industries
KW  - Service industries
SN  - 9781119951865 (electronic bk.)
TI  - Marketing plans for services:a complete guide /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=698012
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=698012
ER  -