Marketing plans for services:: a complete guide /: Malcolm McDonald, Pennie Frow and Adrian Payne.

Name: Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
ISBN: 9781119951865 (electronic bk.)

Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

2011

HD9980.5 .M33 2011

Formats

Linked Resource

Title

Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

Author

Edition

3rd ed.

ISBN

9780470979099 (pbk. : alk. paper)
9781119951865 (electronic bk.)

Publication Details

Chichester, U.K. : Wiley, 2011.

Language

English

Description

xv, 495 p. : ill. (some col.)

Call Number

HD9980.5 .M33 2011

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Linked Resources

Record Appears in