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000455016 010__ $$z  2010044357
000455016 020__ $$a9781409417552 (electronic bk.)
000455016 020__ $$z9781409417545
000455016 035__ $$a(OCoLC)ocn715159126
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000455016 05014 $$aHF5415.153$$b.W85 2011eb
000455016 08204 $$a658.5/75$$222
000455016 1001_ $$aWulfen, Gijs van.
000455016 24510 $$aCreating innovative products and services$$h[electronic resource] :$$bthe forth innovation method /$$cGijs van Wulfen.
000455016 260__ $$aFarnham, Surrey ;$$aBurlington, VT :$$bGower Pub. Ltd,$$c2011.
000455016 300__ $$a1 online resource (xviii, 270 p.) :$$bill.
000455016 504__ $$aIncludes bibliographical references and index.
000455016 5050_ $$aThe difficult start of innovation -- Success factors for the ideation phase -- The FORTH innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.
000455016 506__ $$aAccess limited to authorized users.
000455016 520__ $$aReally new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; Develop twelve new promising innovative product or service concepts; Check the concepts in qualitative research among potential clients and improve them; Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
000455016 588__ $$aDescription based on print version record.
000455016 650_0 $$aNew products.
000455016 650_0 $$aProduct management.
000455016 650_0 $$aProduction planning.
000455016 655_0 $$aElectronic books.
000455016 77608 $$iPrint version:$$aWulfen, Gijs van.$$tCreating innovative products and services.$$dFarnham, Surrey, England ; Burlington, VT : Gower Pub., c2011$$z9781409417545$$w(DLC) 2010044357$$w(OCoLC)676922963
000455016 8520_ $$bacq
000455016 85280 $$bebk$$hEbrary
000455016 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=665370$$zOnline Access
000455016 909CO $$ooai:library.usi.edu:455016$$pGLOBAL_SET
000455016 980__ $$aEBOOK
000455016 980__ $$aBIB
000455016 982__ $$aEbook
000455016 983__ $$aOnline