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Contagious : why things catch on / Jonah Berger.

Berger, Jonah.
2013
HF5415.153 .B463 2013 (Mapit)
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Title
Contagious : why things catch on / Jonah Berger.
Author
Berger, Jonah.
Edition
First Simon & Schuster hardcover edition.
ISBN
9781451686579
1451686579
Published
New York : Simon & Schuster, [2013]
Copyright
©2013
Language
English
Description
viii, 244 pages : illustrations ; 22 cm
Call Number
HF5415.153 .B463 2013
Dewey Decimal Classification
658.8/342
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Bibliography, etc. Note
Includes bibliographical references and index.
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Contributor biographical information
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On-Campus Resources > Books
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Social currency
Triggers
Emotion
Public
Practical value
Stories.

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