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000455666 010__ $$z  2012009723
000455666 020__ $$a9780252094248 (electronic bk.)
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000455666 020__ $$z9780252078668 (pbk.)
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000455666 05014 $$aGV885.515.N37$$bS87 2012eb
000455666 08204 $$a796.323/64$$223
000455666 1001_ $$aSurdam, David G.$$q(David George)
000455666 24514 $$aThe rise of the National Basketball Association$$h[electronic resource] /$$cDavid G. Surdam.
000455666 260__ $$aUrbana :$$bUniversity of Illinois Press,$$cc2012.
000455666 300__ $$a1 online resource (viii, 247 p.)
000455666 504__ $$aIncludes bibliographical references and index.
000455666 50500 $$gIntroduction --$$tEconomics of sports leagues --$$tThe beginnings (1946-48) --$$tThe merger and its aftermath (1948-51) --$$tShakedown (1951-54) --$$tStability (1954-57) --$$tMoving to major league status (1957-62) --$$gConclusion:$$tThe NBA becomes "major league".
000455666 506__ $$aAccess limited to authorized users.
000455666 520__ $$aToday's National Basketball Association commands millions of spectators worldwide, and its many franchises are worth hundreds of millions of dollars. But the league wasn't always so successful or glamorous: in the 1940s and 1950s, the NBA and its predecessor, the Basketball Association of America, were scrambling to attract fans. Teams frequently played in dingy gymnasiums, players traveled as best they could, and their paychecks could bounce higher than a basketball. How did the NBA evolve from an obscure organization facing financial losses to a successful fledgling sports enterprise by 1960. Drawing on information from numerous archives, newspaper and periodical articles, and Congressional hearings, The Rise of the National Basketball Association chronicles the league's growing pains from 1946 to 1961. David George Surdam describes how a handful of ambitious ice hockey arena owners created the league as a way to increase the use of their facilities, growing the organization by fits and starts. Rigorously analyzing financial data and league records, Surdam points to the innovations that helped the NBA thrive: regular experiments with rules changes to make the game more attractive to fans, and the emergence of televised sports coverage as a way of capturing a larger audience. Notably, the NBA integrated in 1950, opening the game to players who would dominate the game by the end of the decade: Bill Russell, Elgin Baylor, Wilt Chamberlain, and Oscar Robertson. Long a game that players loved to play, basketball became a professional sport well supported by community leaders, business vendors, and an ever-growing number of fans.
000455666 588__ $$aDescription based on print version record.
000455666 61020 $$aNational Basketball Association$$xHistory.
000455666 650_0 $$aBasketball$$zUnited States$$xHistory.
000455666 655_7 $$aElectronic books.$$2lcsh
000455666 77608 $$iPrint version:$$aSurdam, David G. (David George)$$tRise of the National Basketball Association.$$dUrbana : University of Illinois Press, c2012$$z9780252037139$$z9780252078668$$w(DLC) 2012009723$$w(OCoLC)782127504
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000455666 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3414144$$zOnline Access
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000455666 980__ $$aEBOOK
000455666 980__ $$aBIB
000455666 982__ $$aEbook
000455666 983__ $$aOnline