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Executive Summary
Part I The HUMBLES Method
1 Highlight Design for All Opportunities
Increasing the Number of Consumers
Increasing the Number of Clients
Confirming the Strategy of the Company with Potential and Real Clients and Consumers
Preventing Problems
Selling in Other Countries
Selling More in the Tourist Sector
Improving the External Reputation
Improving the Internal Reputation
Anticipating Trends
Creating Loyal Clients and Consumers
Cutting Costs in the Medium Term
Innovating in Products and Services
Transforming Products into Services.

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