Introduction: mapping the machine zone
Interior design for interior states: architecture, ambience, and affect
Engineering experience: the productive economy of player-centric design
Programming chances: the calculation of enchantment
Matching the market: innovation, intensification, habituation
Live data: tracking players, guiding play
Perfect contingency: from control to compulsion
Gambled away: liquidating life
Overdrive: chasing loss, playing to extinction
Balancing acts: the double bind of therapeutics
Fix upon fix: recipes for regulating risk
Conclusion: raising the stakes.