Title
The sounds of capitalism [electronic resource] : advertising, music, and the conquest of culture / Timothy D. Taylor.
ISBN
9780226791142 (electronic bk.)
0226791149 (electronic bk.)
9780226791159 (alkaline paper)
0226791157 (alkaline paper)
Imprint
Chicago ; London : The University of Chicago Press, c2012.
Language
English
Description
1 online resource (xix, 345 p.) : ill.
Call Number
ML3790 .T395 2012eb
Dewey Decimal Classification
306.4/8420973
Summary
"From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Introduction : capitalism, consumption, commerce, and music
Music and advertising in early radio
The classes and the masses in the 1920s and 1930s
The Great Depression and the rise of the radio jingle
Music, mood, and television : the use of emotion in advertising music in the 1950s and 1960s
The standardization of jingle production in the 1950s and after
The discovery of youth in the 1960s
Consumption, corporatization, and youth in the 1980s
Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after
New capitalism, creativity, and the new petite bourgeoisie.
