Helvetica [videorecording] / a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit.

Helvetica [videorecording] / a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit.

[London] : Swiss Dots Ltd. ; Brooklyn, NY : Plexifilm : Distributed by Newvideo, c2007.

English

In English with optional subtitles in English or German.

1 videodisc (80 min.) : sd., col. ; 4 3/4 in. + 1 booklet (8 p. : col. ill. ; 19 cm.)

082354004224

DVC9637 (viewing copy)

741.6

031 Plexifilm

A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.

Originally produced as a documentary film in 2007.
Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).
Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.

Editor, Shelby Siegel ; director of photography, Luke Geissbühler.

Not rated.

DVD; region 1; NTSC; Dolby Digital; presented in the widescreen aspect ratio of the film's original theatrical exhibition, 1.78:1.

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