@article{457676,
      note = {"Society for Consumer Psychology"--Cover.},
      author = {MacInnis, Deborah J. and Park, C. Whan. and Priester,  Joseph W.},
      url = {http://library.usi.edu/record/457676},
      title = {Handbook of brand relationships/},
      publisher = {M.E. Sharpe,},
      recid = {457676},
      pages = {xxi, 424 p. :},
      address = {Armonk, N.Y. :},
      year = {2009},
}