@article{457744,
      author = {Oriard, Michael.},
      url = {http://library.usi.edu/record/457744},
      title = {Brand NFL: making and selling America's favorite sport /},
      publisher = {University of North Carolina Press,},
      recid = {457744},
      pages = {332 p.},
      address = {Chapel Hill, N.C. :},
      year = {2007},
}