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000457744 010__ $$z  2007008867
000457744 020__ $$z9780807871560 (pbk.: alk. paper)
000457744 020__ $$z9780807831427 (cloth: alk. paper)
000457744 020__ $$a9780807899656 (electronic bk.)
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000457744 043__ $$an-us---
000457744 050_4 $$aGV954.3$$b.O75 2007
000457744 1001_ $$aOriard, Michael.
000457744 24510 $$aBrand NFL:$$bmaking and selling America's favorite sport /$$cMichael Oriard ; with a new afterword by the author.
000457744 260__ $$aChapel Hill, N.C. :$$bUniversity of North Carolina Press,$$c2007.
000457744 300__ $$a332 p.
000457744 336__ $$atext$$2rdacontent
000457744 337__ $$acomputer$$2rdamedia
000457744 338__ $$aonline resource$$2rdacarrier
000457744 504__ $$aIncludes bibliographical references and index.
000457744 506__ $$aAccess limited to authorized users.
000457744 61020 $$aNational Football League.
000457744 650_0 $$aFootball$$zUnited States$$xMarketing.
000457744 650_0 $$aFootball$$zUnited States$$xManagement.
000457744 655_0 $$aElectronic books
000457744 852__ $$bebk
000457744 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=605925$$zOnline Access
000457744 909CO $$ooai:library.usi.edu:457744$$pGLOBAL_SET
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