Prologue : the good life and the Yugoslav dream
Introduction : getting it : making sense of socialist consumer culture
Living it : Yugoslavia's economic miracle
Making it : building a socialist brand of market culture
Selling it : legitimizing the appeal of market culture
Fearing it : the values of Marxism and the contradictions of consumerism
Taming it : the party-state establishment and the perils of pleasure
Fighting it : New Left attacks on the consumerist establishment and the Yugoslav dream
Loving it : ordinary people, everyday life, and the power of consumption
Needing it : the eclipse of the dream, the collapse of communism, and the death of Yugoslavia
Epilogue : missing it : Yugo-nostalgia and the good life lost.