TY - GEN T1 - Anime's media mix:franchising toys and characters in Japan / DA - 2012. CY - Minneapolis : AU - Steinberg, Marc, CN - HF5415.17 PB - University of Minnesota Press, PP - Minneapolis : PY - 2012. ID - 459501 KW - Character merchandising KW - Character toys KW - Cartoon characters KW - Comic strip characters KW - Animated television programs KW - Animated films KW - Comic books, strips, etc. SN - 9780816680238 (electronic bk.) TI - Anime's media mix:franchising toys and characters in Japan / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=902560 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=902560 ER -