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000459501 010__ $$z  2011031800
000459501 020__ $$z9780816675494 (hc alk. paper)
000459501 020__ $$z9780816675500 (pb alk. paper)
000459501 020__ $$a9780816680238 (electronic bk.)
000459501 035__ $$a(MiAaPQ)EBC902560
000459501 035__ $$a(Au-PeEL)EBL902560
000459501 035__ $$a(CaPaEBR)ebr10555668
000459501 035__ $$a(CaONFJC)MIL525593
000459501 035__ $$a(OCoLC)794492279
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000459501 050_4 $$aHF5415.17$$b.S74 2012
000459501 08204 $$a381/.45791453$$223
000459501 1001_ $$aSteinberg, Marc,$$d1977-
000459501 24510 $$aAnime's media mix:$$bfranchising toys and characters in Japan /$$cMarc Steinberg.
000459501 260__ $$aMinneapolis :$$bUniversity of Minnesota Press,$$c2012.
000459501 300__ $$axvii, 314 p. :$$bill.
000459501 336__ $$atext$$2rdacontent
000459501 337__ $$acomputer$$2rdamedia
000459501 338__ $$aonline resource$$2rdacarrier
000459501 504__ $$aIncludes bibliographical references and index.
000459501 5050_ $$aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
000459501 506__ $$aAccess limited to authorized users.
000459501 650_0 $$aCharacter merchandising$$zJapan.
000459501 650_0 $$aCharacter toys$$zJapan.
000459501 650_0 $$aCartoon characters$$zJapan.
000459501 650_0 $$aComic strip characters$$zJapan.
000459501 650_0 $$aAnimated television programs$$zJapan$$xHistory and criticism.
000459501 650_0 $$aAnimated films$$zJapan$$xHistory and criticism.
000459501 650_0 $$aComic books, strips, etc.$$zJapan$$xHistory and criticism.
000459501 655_0 $$aElectronic books
000459501 852__ $$bebk
000459501 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=902560$$zOnline Access
000459501 909CO $$ooai:library.usi.edu:459501$$pGLOBAL_SET
000459501 980__ $$aBIB
000459501 980__ $$aEBOOK
000459501 982__ $$aEbook
000459501 983__ $$aOnline