Introduction: "Cultural selection" and the origins of pictorial species.
Antwerp as a cultural system.
Town and country: painted worlds of early landscapes.
Money matters.
Kitchens and markets.
Labor and leisure: the peasant.
Second Bosch: family resemblance and the marketing of art.
Descent from Bruegel I: from Flanders to Holland.
Descent from Bruegel II: Flemish friends and family.
Trickle-down genres: the "curious" cases of flowers and seascapes.
Conclusions: Value and values in the capital of capitalism.