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000461596 020__ $$a9780822393481 (electronic bk.)
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000461596 1001_ $$aDumit, Joseph.
000461596 24510 $$aDrugs for life$$h[electronic resource] :$$bhow pharmaceutical companies define our health /$$cJoseph Dumit.
000461596 260__ $$aDurham, N.C. :$$bDuke University Press,$$c2012.
000461596 300__ $$a1 online resource (xii, 262 p. :$$bill.)
000461596 4901_ $$aExperimental futures
000461596 504__ $$aIncludes bibliographical references and index.
000461596 5050_ $$aResponding to facts -- Pharmaceutical witnessing and direct-to-consumer advertising -- Having to grow medicine -- Mass health : illness is a line you cross -- Moving the lines : deciding on thresholds -- Knowing your numbers : pharmaceutical lifestyles.
000461596 506__ $$aAccess limited to authorized users.
000461596 5208_ $$aEvery year the average number of prescriptions purchased by Americans increases, as do healthcare expenditures, which are projected to reach one fifth of the U.S. gross domestic product by 2020. In Drugs for Life, Joseph Dumit considers how our burgeoning consumption of medicine and cost of healthcare not only came to be, but came to be taken for granted. For several years, Dumit attended pharmaceutical industry conferences; spoke with marketers, researchers, doctors, and patients; and surveyed the industry's literature regarding strategies to expand markets for prescription drugs. He concluded that underlying the continual growth in medications, disease categories, costs, and insecurity is a relatively new perception of ourselves as inherently ill and in need of chronic treatment. This perception is based on clinical trials that we have largely outsourced to pharmaceutical companies. Those companies in turn see clinical trials as investments and measure the value of those investments by the size of the market they will create. They only ask questions for which the answer is more medicine. Drugs for Life challenges our understanding of health, risks, facts, and clinical trials, the very concepts used by pharmaceutical companies to grow markets to the point where almost no one can imagine a life without prescription drugs.
000461596 588__ $$aDescription based on print version record.
000461596 650_0 $$aPharmaceutical industry$$xSocial aspects$$zUnited States.
000461596 650_0 $$aDrugs$$xSocial aspects$$zUnited States.
000461596 650_0 $$aDrug utilization$$zUnited States.
000461596 655_0 $$aElectronic books.
000461596 77608 $$iPrint version:$$aDumit, Joseph.$$tDrugs for life.$$dDurham, NC : Duke University Press, 2012$$z9780822348603$$z0822348608$$z9780822348719$$z0822348713$$w(DLC)  2012011596$$w(OCoLC)782252371
000461596 830_0 $$aExperimental futures.
000461596 8520_ $$bacq
000461596 85280 $$bebk$$hEbrary
000461596 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172262$$zOnline Access
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000461596 980__ $$aEBOOK
000461596 980__ $$aBIB
000461596 982__ $$aEbook
000461596 983__ $$aOnline