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000461713 010__ $$z  2011029938
000461713 020__ $$z9781118113363 (hardback : acid-free paper)
000461713 020__ $$a9781118175965 (electronic bk.)
000461713 035__ $$a(MiAaPQ)EBC817468
000461713 035__ $$a(Au-PeEL)EBL817468
000461713 035__ $$a(CaPaEBR)ebr10506279
000461713 035__ $$a(CaONFJC)MIL331608
000461713 035__ $$a(OCoLC)765131253
000461713 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000461713 050_4 $$aHF5415.12615$$b.D66 2012
000461713 08204 $$a658.8001/9$$223
000461713 1001_ $$aDooley, Roger,$$d1952-
000461713 24510 $$aBrainfluence:$$b100 ways to persuade and convince customers with neuromarketing /$$cRoger Dooley.
000461713 260__ $$aHoboken, N.J. :$$bWiley,$$cc2012.
000461713 300__ $$axviii, 286 p.
000461713 336__ $$atext$$2rdacontent
000461713 337__ $$acomputer$$2rdamedia
000461713 338__ $$aonline resource$$2rdacarrier
000461713 504__ $$aIncludes bibliographical references and index.
000461713 5050_ $$asection 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
000461713 506__ $$aAccess limited to authorized users.
000461713 520__ $$a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--$$cProvided by publisher.
000461713 650_0 $$aNeuromarketing.
000461713 650_0 $$aMarketing$$xPsychological aspects.
000461713 650_0 $$aAdvertising$$xPsychological aspects.
000461713 650_0 $$aConsumers$$xPsychology.
000461713 655_0 $$aElectronic books
000461713 852__ $$bebk
000461713 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=817468$$zOnline Access
000461713 909CO $$ooai:library.usi.edu:461713$$pGLOBAL_SET
000461713 980__ $$aBIB
000461713 980__ $$aEBOOK
000461713 982__ $$aEbook
000461713 983__ $$aOnline