@article{461740,
      recid = {461740},
      author = {Bird, Andy. and McEwan, Mhairi.},
      title = {The growth drivers: the definitive guide to building  marketing capabilities /},
      publisher = {Wiley,},
      address = {Hoboken, N.J. :},
      pages = {xxi, 294 p. :},
      year = {2012},
      abstract = {"The Growth Drivers is not only a practical guide to  building marketing capabilities it explains why it is  critical that organisations invest in the capabilities  needed to excel at customer-centric marketing to drive  growth"--},
      url = {http://library.usi.edu/record/461740},
}