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000461740 010__ $$z  2011034158
000461740 020__ $$z9781119953319 (hardback)
000461740 020__ $$a9781119961185 (electronic bk.)
000461740 035__ $$a(MiAaPQ)EBC818569
000461740 035__ $$a(Au-PeEL)EBL818569
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000461740 035__ $$a(CaONFJC)MIL333775
000461740 035__ $$a(OCoLC)792986276
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000461740 050_4 $$aHF5415.127$$b.B57 2012
000461740 08204 $$a658.8/02$$223
000461740 1001_ $$aBird, Andy.
000461740 24514 $$aThe growth drivers:$$bthe definitive guide to building marketing capabilities /$$cAndy Bird and Mhairi McEwan.
000461740 260__ $$aHoboken, N.J. :$$bWiley,$$c2012.
000461740 300__ $$axxi, 294 p. :$$bill.
000461740 336__ $$atext$$2rdacontent
000461740 337__ $$acomputer$$2rdamedia
000461740 338__ $$aonline resource$$2rdacarrier
000461740 504__ $$aIncludes bibliographical references and index.
000461740 5050_ $$apt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
000461740 506__ $$aAccess limited to authorized users.
000461740 520__ $$a"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--$$cProvided by publisher.
000461740 650_0 $$aMarket segmentation.
000461740 650_0 $$aEconomic development.
000461740 650_0 $$aInvestments.
000461740 655_0 $$aElectronic books
000461740 7001_ $$aMcEwan, Mhairi.
000461740 852__ $$bebk
000461740 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=818569$$zOnline Access
000461740 909CO $$ooai:library.usi.edu:461740$$pGLOBAL_SET
000461740 980__ $$aBIB
000461740 980__ $$aEBOOK
000461740 982__ $$aEbook
000461740 983__ $$aOnline