The growth drivers:: the definitive guide to building marketing capabilities /: Andy Bird and Mhairi McEwan.

Name: The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
ISBN: 9781119961185 (electronic bk.)

Bird, Andy.; McEwan, Mhairi.

The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

Bird, Andy.; McEwan, Mhairi.

2012

HF5415.127 .B57 2012

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Details

Title

The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

Author

Bird, Andy.

ISBN

9781119953319 (hardback)
9781119961185 (electronic bk.)

Publication Details

Hoboken, N.J. : Wiley, 2012.

Language

English

Description

xxi, 294 p. : ill.

Call Number

HF5415.127 .B57 2012

Dewey Decimal Classification

658.8/02

Summary

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

McEwan, Mhairi.

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Online Access

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