000461745 000__ 02803cam\a2200349\a\4500 000461745 001__ 461745 000461745 005__ 20210513161828.0 000461745 006__ m\\\\\\\\d\\\\\\\\ 000461745 007__ cr\cn||||||||| 000461745 008__ 110527s2012\\\\nju\\\\\s\\\\\000\0\eng\d 000461745 010__ $$z 2011022707 000461745 020__ $$z9781118030172 (hardback) 000461745 020__ $$z9781118149881 (e-book) 000461745 035__ $$a(CaPaEBR)ebr10513719 000461745 035__ $$a(OCoLC)769101956 000461745 040__ $$aCaPaEBR$$cCaPaEBR 000461745 05014 $$aPN4784.C7$$bW56 2012eb 000461745 08204 $$a070.4/4965$$223 000461745 1001_ $$aWinkler, Matthew. 000461745 24514 $$aThe Bloomberg way$$h[electronic resource] :$$ba guide for reporters and editors /$$cMatthew Winkler. 000461745 250__ $$a[12th ed.]. 000461745 260__ $$aHoboken, N.J. :$$bBloomberg Press,$$c2012. 000461745 300__ $$axx, 376 p. 000461745 4900_ $$aBloomberg ;$$v149 000461745 506__ $$aAccess limited to authorized users. 000461745 520__ $$a"The definitive guide to reporting and editing the story of moneyAs more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty. Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future Discusses the essentials of writing a good lead and offers insights on the proper use of voice Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"--$$cProvided by publisher. 000461745 61020 $$aBloomberg News (Firm) 000461745 650_0 $$aJournalism, Commercial$$vStyle manuals. 000461745 655_7 $$aElectronic books.$$2lcsh 000461745 852__ $$bebk 000461745 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10513719$$zOnline Access 000461745 909CO $$ooai:library.usi.edu:461745$$pGLOBAL_SET 000461745 980__ $$aEBOOK 000461745 980__ $$aBIB 000461745 982__ $$aEbook 000461745 983__ $$aOnline