Hey, Whipple, squeeze this!: the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
2012
HF5825 .S88 2012
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Details
Title
Hey, Whipple, squeeze this!: the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett.
Author
Sullivan, Luke.
Edition
4th ed.
ISBN
9781118101339 (pbk.)
9781118223833 (electronic bk.)
9781118223833 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, 2012.
Language
English
Description
xiii, 386 p. : ill., port.
Call Number
HF5825 .S88 2012
Dewey Decimal Classification
659.13/2
Summary
"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Bennett, Sam.
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