TY - GEN T1 - Social TV:how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / DA - 2012. CY - Hoboken, N.J. : AU - Proulx, Mike. AU - Shepatin, Stacey. CN - PN1992.55 PB - John Wiley & Sons, PP - Hoboken, N.J. : PY - 2012. N1 - Includes index. ID - 461928 KW - Television programs KW - Online social networks. KW - Television programs SN - 9781118226339 (electronic bk.) TI - Social TV:how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=818121 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=818121 ER -