Product innovation toolbox:: a field guide to consumer understanding and research /: edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

Product innovation toolbox: a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

2012

TS170 .P758 2012

Formats

Linked Resource

Title

Product innovation toolbox: a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

ISBN

9780813823973
9781118229255

Publication Details

Hoboken, NJ : Wiley-Blackwell, 2012.

Language

English

Description

xxiv, 392 p.

Call Number

TS170 .P758 2012

Dewey Decimal Classification

658.8/3

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Linked Resources

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