000462080 000__ 03286nam\a2200481\a\4500 000462080 001__ 462080 000462080 003__ MiAaPQ 000462080 005__ 20211102003852.0 000462080 006__ m\\\\\o\\d\\\\\\\\ 000462080 007__ cr\cn\nnnunnun 000462080 008__ 111222s2012\\\\cau\\\\\ob\\\\001\0\eng\d 000462080 010__ $$z 2011050766 000462080 020__ $$z9781118249741 (hardback) 000462080 020__ $$a9781118286005 (electronic bk.) 000462080 035__ $$a(MiAaPQ)EBC822008 000462080 035__ $$a(Au-PeEL)EBL822008 000462080 035__ $$a(CaPaEBR)ebr10542568 000462080 035__ $$a(CaONFJC)MIL365113 000462080 035__ $$a(OCoLC)769289646 000462080 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000462080 050_4 $$aHD45$$b.R245 2012 000462080 08204 $$a658.4/063$$223 000462080 1001_ $$aRadjou, Navi. 000462080 24510 $$aJugaad innovation:$$bthink frugal, be flexible, generate breakthrough growth /$$cNavi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts. 000462080 250__ $$a1st ed. 000462080 260__ $$aSan Francisco :$$bJossey-Bass,$$c2012. 000462080 300__ $$axi, 275 p. 000462080 336__ $$atext$$2rdacontent 000462080 337__ $$acomputer$$2rdamedia 000462080 338__ $$aonline resource$$2rdacarrier 000462080 504__ $$aIncludes bibliographical references and index. 000462080 506__ $$aAccess limited to authorized users. 000462080 520__ $$a"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--$$cProvided by publisher. 000462080 650_0 $$aTechnological innovations$$vCase studies. 000462080 650_0 $$aAdaptability (Psychology)$$vCase studies. 000462080 655_0 $$aElectronic books 000462080 7001_ $$aPrabhu, Jaideep C. 000462080 7001_ $$aAhuja, Simone. 000462080 852__ $$bebk 000462080 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=822008$$zOnline Access 000462080 909CO $$ooai:library.usi.edu:462080$$pGLOBAL_SET 000462080 980__ $$aBIB 000462080 980__ $$aEBOOK 000462080 982__ $$aEbook 000462080 983__ $$aOnline