Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
Ellery, Tony.; Hansen, Neal.
2012
RS100 .E45 2012eb
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Title
Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
Author
Ellery, Tony.
ISBN
9780470487532 (cloth)
9781118266793 (e-book)
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2012.
Language
English
Description
xxii, 389 p. : ill.
Call Number
RS100 .E45 2012eb
Dewey Decimal Classification
338.4/76153
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Hansen, Neal.
Linked Resources
Online Access
Record Appears in
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pt. A. Lifecycle management business environment
pt. B. Lifecycle management regulatory and legal environment
pt. C. Patents and exclusivities
pt. D. Developmental LCM
pt. E. Commercial LCM
pt. F. Biologics and biosimilars
pt. G. The integrated brand LCM strategy and its implementation
pt. H. Integrating LCM with portfolio management.

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